Chrissy Teigen Tells Rich Friends to Stop Asking for PR Boxes


It seems everyone wants a Cravings by Chrissy Teigen PR package. 

For those unfamiliar with PR packages, it is a practice of brands sending boxes of new merchandise out to influential people, like celebrities or social media personalities, as a way to spread the word about their new products and for the stars to potentially show the new goods on their online channels, which garners publicity for the brand as a result. 

Well, as Chrissy Teigen revealed on her social media, her rich friends want some merch, too. While familiar figures like Ali Wong and Shay Mitchelldocumented their Cravings packages on their Instagram Stories, Teigen took to her own to issue a PSA. 

“Please don’t ask for a box. My marketing budget is not infinite but my love for you is. Also I see some of u asking and you’re literally rich,” she wrote. 

Teigen further explained the situation in some Instagram Story videos, telling viewers she used to receive PR packages all the time and would donate them or give them away without thinking twice about it. Now, she’s on the other side of the process. “Holy s–t, it’s a ton of work,” she said. Teigen noted that she has gotten a lot of help with them and described making the “very curated” packages as a “labor of love.”

“I will never, ever throw away or not thank somebody profusely for being sent one,” she said. 

Chrissy Teigen

Charley Gallay for Getty Images

And, while she assured fans she will start doing “a ton of” giveaways, Teigen also made it clear to her famous friends that she doesn’t have an infinite supply of PR boxes. 

“[That note was] honestly just meant for my friends that are literally writing, saying, ‘Uh mine hasn’t gotten here yet.’ That’s ’cause I didn’t send it to you,” she quipped. “Just kidding…kind of.”

Teigen noted all the boxes haven’t gone out yet and that, amid the coronavirus pandemic, there is someone driving around Los Angeles delivering them one at a time. 

“What do you want from me? We’re tiny. We’re small,” she said. “I know it looks like everything is just easy, but I promise…you’re gonna be ok.”

As a final quip, she referenced her recent drama with Alison Roman and told fans, “Maybe that comes from someone putting it in your head that we’re just a content farm of endless money and just got so big so fast, but I promise we didn’t—as great as it looks.”

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